Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO)
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Built for teams who need a website that actually performs
Whether you're launching your first site or replacing one that's holding you back, this service fits businesses at every stage.
Everything needed to go from idea to a live website
No hidden extras — every WordPress build includes the following as standard.
Built on tools that scale with you
Six stages, one clear plan
Every project moves through the same disciplined pipeline — nothing skipped, nothing rushed.
Discovery
We map your goals, audience and competitors to define what the site actually needs to do.
Planning & Sitemap
Page structure, content plan and tech stack get locked in before a single pixel is placed.
Design
Custom layouts in your brand voice — reviewed and refined with you before development starts.
Development
Clean, documented WordPress code — theme setup, plugins, and any custom functionality.
Testing
Cross-browser, cross-device and speed testing, plus a full security sweep before launch.
Launch & Support
We publish the site and stay on for 30 days of support to catch anything that comes up.
What makes every build stand out
These aren't add-ons — they're the foundation of how we build every WordPress site.
What you get that a typical freelancer won't offer
Typical Freelancer
BasicMSN Softtech
RecommendedExactly what you'll walk away with
A clear, itemized handover — no ambiguity about what's yours at the end of the project.
You're covered, start to finish
Straightforward terms — no fine print, no surprise invoices.
Sites we build across sectors
What clients say after launch
Excellent work. The team was very professional and understood exactly what we needed beyond just what we asked for.
Very responsive and easy to communicate with — always felt like we were their only client, even during rush deadlines.
Our new site loads instantly and the admin panel is so easy that our whole team can update it without calling for help.
Traffic and leads both jumped within the first quarter after launch — the SEO groundwork made a real difference.